Social Media Content Calendar Semrush

SOCIAL MEDIA CONTENT STRATEGY AND EXECUTION AGREEMENT

THIS AGREEMENT (the "Agreement") is entered into as of this ______ day of ___________, 20__ (the "Effective Date"), by and between:

CLIENT: ________________________________________________ ("Client"), with a principal place of business located at ________________________________________________.

SERVICE PROVIDER: ________________________________________________ ("Provider"), with a principal place of business located at ________________________________________________.

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1. SCOPE OF SERVICES

The Provider agrees to utilize the Semrush Social Media Management toolkit to curate, schedule, and track content for the Client’s social media platforms. The services include, but are not limited to:

• Platform Integration: Connection of [List platforms: e.g., LinkedIn, Instagram, X] to the Semrush Content Calendar.
• Content Scheduling: Development of a monthly content pipeline consisting of [Number] posts per week.
• Performance Tracking: Monthly delivery of Semrush Analytics reports detailing engagement, reach, and follower growth.

2. TERM AND TERMINATION

This Agreement shall commence on ___________ and continue for an initial term of [Number] months. Either party may terminate this Agreement upon [Number] days' written notice to the other party.

3. COMPENSATION

In consideration for the services rendered, the Client shall pay the Provider the sum of [Currency/Amount] per [Month/Quarter]. Payments shall be rendered via [Method: e.g., Wire Transfer/ACH] within [Number] days of receipt of an invoice.

4. INTELLECTUAL PROPERTY AND ASSETS

The Client shall provide all necessary branding assets, including logos, high-resolution imagery, and brand guidelines, no later than the ______ day of each calendar month. The Client warrants that all materials provided to the Provider for social media dissemination do not infringe upon the intellectual property rights of any third party.

5. SEMRUSH ACCOUNT ACCESS AND LICENSING

The Client acknowledges that access to the Semrush dashboard shall be managed via [Method: e.g., shared credentials/Guest User invitation]. The Client agrees to maintain an active subscription for the duration of this agreement, or shall reimburse the Provider for the [Tier Name] subscription fee of [Amount] monthly.

6. CONFIDENTIALITY

The parties agree to hold all proprietary business information, including but not limited to strategy, analytics, and marketing data, in strict confidence and shall not disclose such information to any third party without express written consent.

7. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State/Jurisdiction of ________________________________________________.

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SIGNATURES

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

CLIENT:

Signature: ___________________________ Name: ______________________________ Title: _______________________________ Date: _______________________________

SERVICE PROVIDER:

Signature: ___________________________ Name: ______________________________ Title: _______________________________ Date: _______________________________

Template Document: Social Media Content Calendar Semrush

• Purpose: This standard operating procedure outlines the workflow for creating, reviewing, and publishing social media content calendars using the Semrush toolkit.
• Document owner: [Role or team]
• Effective date: [Date]
• Version: [Version number]
• Applies to: [Team, department or process]

Roles and responsibilities

Procedure

1. Gather all promotional materials and campaign briefs for the upcoming [Month] publication cycle. (Responsible: Content Strategist)
2. Log in to the Semrush Social Media Toolkit using the credentials provided by [Administrator name]. (Responsible: Social Media Manager)
3. Navigate to the social calendar module and select the target publishing platforms including [Platform name] and [Platform name]. (Responsible: Social Media Manager)
4. Draft the daily post captions and insert the tracking links required for each campaign. (Responsible: Social Media Manager)
5. Attach the finalized graphic assets to their corresponding calendar slots within the platform. (Responsible: Graphic Designer)
6. Review the draft calendar for tone accuracy and brand consistency before submitting for review. (Responsible: Content Strategist)
7. Audit the scheduled posts for regulatory compliance and verify that all disclaimers are present. (Responsible: Compliance Officer)
8. Provide final sign off on the compiled calendar by [Time] on [Date]. (Responsible: Account Director)
9. Publish or schedule the approved content queue within the Semrush dashboard. (Responsible: Social Media Manager)
10. Monitor the active publishing queue daily and report any platform errors to [Support contact]. (Responsible: Social Media Manager)

Records and revision

• Prepared by: [Full name]
• Reviewed by: [Full name]
• Date completed: [Date]
• Signature: ______________________
• Date signed: [Date]