Social Media Content Calendar Hubspot

SOCIAL MEDIA CONTENT STRATEGY & EXECUTION AGREEMENT

THIS SOCIAL MEDIA CONTENT CALENDAR AND MANAGEMENT AGREEMENT (the "Agreement") is entered into on this [____] day of [____________], 20[____] (the "Effective Date"), by and between:

CLIENT: [________________________________________], with a principal place of business located at [________________________________________] (hereinafter referred to as the "Client"),

AND

SERVICE PROVIDER: [________________________________________], with a principal place of business located at [________________________________________] (hereinafter referred to as the "Provider").

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1. SCOPE OF SERVICES

The Provider shall develop, curate, and manage the social media content calendar within the HubSpot Marketing Hub platform. Services include, but are not limited to:

• Content Planning: Drafting [____] posts per [week/month] across [platform names].
• HubSpot Integration: Utilizing the HubSpot Social Tool to schedule and monitor performance.
• Creative Asset Management: Uploading and managing imagery/video assets provided by the Client or created by the Provider.
• Performance Reporting: Delivering a monthly analytical review generated via HubSpot reporting dashboards.

2. COMPENSATION AND PAYMENT TERMS

The Client shall compensate the Provider for services rendered as follows:

• Monthly Retainer: [________________] (Currency: [____]) per calendar month.
• Additional Fees: Any supplemental costs, including paid ad spend or third-party stock asset licenses, shall be pre-approved in writing by the Client.
• Payment Schedule: Invoices shall be issued on the [____] day of each month and are payable within [____] business days.

3. TERM AND TERMINATION

This Agreement shall commence on the Effective Date and shall continue for a period of [____] months. Either party may terminate this Agreement by providing [____] days' written notice to the other party.

4. INTELLECTUAL PROPERTY

All content, copy, and creative assets produced by the Provider specifically for the Client shall become the exclusive property of the Client upon receipt of full payment. The Client warrants that any assets provided to the Provider for inclusion in the HubSpot calendar are free of third-party intellectual property encumbrances.

5. CONFIDENTIALITY

The Provider acknowledges that they may have access to the Client’s proprietary data, including but not limited to HubSpot CRM contacts, marketing strategy, and sales data. The Provider agrees to maintain strict confidentiality and shall not disclose such information to any third party without express written consent.

6. HUBSPOT ACCESS & SECURITY

The Client shall provide the Provider with limited-access credentials to the HubSpot portal. The Provider agrees to adhere to all security protocols mandated by the Client and HubSpot, Inc.

7. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the jurisdiction of [____________________].

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SIGNATURES

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.

CLIENT

Signature: ___________________________ Name: [____________________________] Title: [____________________________] Date: [____________________________]

SERVICE PROVIDER

Signature: ___________________________ Name: [____________________________] Title: [____________________________] Date: [____________________________]

Template Document: Social Media Content Calendar Hubspot

• Purpose: This standard operating procedure outlines the exact steps required to create, approve, and execute the social media content calendar using HubSpot.

• Document owner: [Role or team]

• Effective date: [Date]

• Version: [Version number]

• Applies to: [Team, department or process]

Roles and responsibilities

Procedure

1. Audit existing social media channels and review historical engagement data inside HubSpot to establish baseline performance metrics. (Responsible: Content Strategist)
2. Define monthly content themes, promotional campaigns, and target publication frequencies in alignment with the marketing goals. (Responsible: Content Strategist)
3. Build the social media content calendar structure within the HubSpot marketing platform for the upcoming [Month] and [Year]. (Responsible: HubSpot Administrator)
4. Draft social media copy, include relevant hashtags, and attach approved visual assets directly into the HubSpot content tool. (Responsible: Content Creator)
5. Review all scheduled drafts for brand consistency, tone, and accuracy before submitting them for client inspection. (Responsible: Social Media Manager)
6. Access the HubSpot review portal to inspect the proposed content calendar and submit any requested edits or final approval by [Date]. (Responsible: Client Reviewer)
7. Implement any requested revisions from the client within [Number] business days using the HubSpot draft editor. (Responsible: Content Creator)
8. Queue approved social media posts for automated publishing through HubSpot or schedule manual deployment according to the agreed timeline. (Responsible: Social Media Manager)
9. Monitor audience interactions, comments, and direct messages across all connected social channels daily. (Responsible: Social Media Manager)
10. Generate monthly performance reports using HubSpot analytics to evaluate reach, engagement, and click-through rates. (Responsible: Social Media Manager)

Records and revision

• Prepared by: [Full name]
• Reviewed by: [Full name]
• Date completed: [Date]
• Signature: ______________________
• Date signed: [Date]