Influencer Agreement Template

INFLUENCER SERVICES AGREEMENT

Document Control

• Effective Date: [Date]
• Version: 1.0
• Jurisdiction: [State/Province, Country]
• Scope: Global (Digital Media & Marketing)

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OFFICIAL NOTICE & DISCLAIMER

LEGAL NOTICE: This template is provided for informational purposes as a baseline framework. It does not constitute formal legal advice or create an attorney-client relationship. You are advised to consult with qualified legal counsel in your specific jurisdiction regarding local consumer protection laws (e.g., FTC 16 CFR Part 255 compliance in the U.S., ASA guidelines in the UK, or equivalent), tax implications, and intellectual property requirements before execution.

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1. PARTIES AND DEFINITIONS

This Agreement is entered into by and between:

• Company: [Company Name], a [State of Incorporation] corporation, located at [Company Address] ("Company").
• Influencer: [Full Legal Name/DBA], a [Individual/Entity], located at [Address] ("Influencer").

Definitions:

• "Content" refers to all images, videos, captions, and text created by Influencer under this Agreement.
• "Platforms" refers to [Instagram, TikTok, YouTube, etc.].
• "Deliverables" refers to the specific posts, stories, or videos defined in Exhibit A.

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2. SERVICES AND DELIVERABLES

2.1 Engagement: Company hereby engages Influencer to provide marketing services as detailed in Exhibit A (Scope of Work). 2.2 Standard of Performance: Influencer shall produce high-quality Content that reflects the Company’s brand values. Influencer shall adhere to all platform-specific guidelines and legal requirements regarding sponsored content. 2.3 Approval Process: All Content must be submitted to the Company for written approval at least [Number] business days prior to the scheduled publication date.

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3. COMPENSATION

3.1 Fee: Company shall pay Influencer a flat fee of [Amount] USD for the completed Deliverables. 3.2 Payment Terms: Payment shall be issued via [Method] within [Number] days of final approval and receipt of an invoice. 3.3 Expenses: Unless pre-approved in writing, all costs incurred by the Influencer in the performance of services remain the sole responsibility of the Influencer.

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4. INTELLECTUAL PROPERTY AND RIGHTS

4.1 Ownership: Upon full payment, the Company shall own all rights, titles, and interests in the Content, including worldwide copyright. 4.2 Usage Rights: Company retains the right to repurpose, edit, and distribute the Content across its owned channels, paid advertisements, and collateral for a period of [Duration/Perpetuity]. 4.3 Moral Rights: Influencer waives all moral rights in the Content to the extent permitted by applicable law.

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5. COMPLIANCE AND DISCLOSURES

5.1 Mandatory Disclosures: Influencer shall explicitly disclose the partnership in all Content using legally compliant tags (e.g., #Ad, #Sponsored, #PaidPartnership) in accordance with FTC guidelines or local equivalent. 5.2 Representations: Influencer represents that they hold all necessary rights to the Content and that the Content does not infringe upon the rights of any third party.

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6. TERMINATION

6.1 For Cause: Either party may terminate this Agreement immediately upon written notice if the other party commits a material breach. 6.2 For Convenience: Company may terminate this Agreement at any time upon [Number] days' notice, provided the Influencer is compensated pro-rata for work completed prior to termination.

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7. CONFIDENTIALITY

Influencer agrees to keep all non-public information regarding the Company’s business, products, and campaign strategies strictly confidential for a period of [Number] years following the termination of this Agreement.

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8. INDEMNIFICATION AND GOVERNING LAW

8.1 Indemnity: Influencer agrees to indemnify and hold harmless the Company from any claims, damages, or expenses arising from the Influencer’s breach of this Agreement or negligent acts. 8.2 Governing Law: This Agreement shall be governed by the laws of [Jurisdiction]. Any disputes shall be resolved in the courts of [County/City].

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EXECUTION

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.

[Company Name] Signature: __________________________ Printed Name: _______________________ Title: ______________________________ Date: _______________________________

[Influencer Name] Signature: __________________________ Printed Name: _______________________ Date: _______________________________

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STEP-BY-STEP EXECUTION GUIDE

1. Drafting: Fill all bracketed fields. Ensure Exhibit A (Scope of Work) is physically attached as an addendum specifying exact Deliverables, platform tags, and posting deadlines.
2. Due Diligence: Perform a background check on the Influencer’s history to ensure alignment with brand safety protocols.
3. Signatures: Use a cryptographically secure e-signature platform (e.g., DocuSign, HelloSign) to generate an audit trail.
4. Filing: Maintain a digital repository of the signed contract alongside the approved final Content assets for audit purposes.
5. Compliance Monitoring: Conduct a post-campaign audit to ensure the Influencer actually applied the mandatory #Ad disclosures as stipulated in Clause 5.1.
6. Enforcement: In the event of a breach, issue a formal "Notice to Cure" via certified mail before escalating to litigation.