Social Media Content Calendar in Google Sheets

SOCIAL MEDIA CONTENT STRATEGY AND EXECUTION AGREEMENT

EFFECTIVE DATE: [___________] BETWEEN: CLIENT: [__________________________________________________] ("Client") CONSULTANT/AGENCY: [__________________________________________________] ("Provider")

I. OBJECTIVE AND SCOPE

The parties hereby agree to the implementation of the attached "Social Media Content Calendar" (the "Calendar") to facilitate the strategic planning, production, and dissemination of content across the digital platforms specified herein.

II. CONTENT CALENDAR SPECIFICATIONS

The following parameters shall govern the production and scheduling of content assets:

III. GOVERNANCE AND APPROVALS

1. Approval Workflow: The Client shall provide written approval (email or digital signature) for all content drafted within the Calendar no later than [____] business days prior to the scheduled publication date.
2. Amendments: Any deviations from the approved Calendar require a written request submitted by the Client to the Provider at least [____] hours in advance.
3. Compliance: All content must adhere to the brand guidelines attached as Exhibit A and remain in compliance with the Terms of Service of the respective platforms (e.g., Meta, LinkedIn, X, TikTok).

IV. INTELLECTUAL PROPERTY

Unless otherwise agreed in writing, all raw assets provided by the Client shall remain the property of the Client. All final produced social media assets created by the Provider pursuant to this agreement shall be considered "work for hire" upon full payment of fees due in the amount of [___________] USD.

V. TERM AND TERMINATION

This agreement shall remain in effect for a period of [___________] months/weeks, commencing on the Effective Date. Either party may terminate this agreement upon [___________] days' prior written notice to the other party.

VI. SIGNATURES

IN WITNESS WHEREOF, the parties have executed this agreement as of the date first written above.

CLIENT:

Signature: __________________________ Name: [___________________________] Title: [___________________________] Date: [___________________________]

PROVIDER:

Signature: __________________________ Name: [___________________________] Title: [___________________________] Date: [___________________________]

VII. APPENDIX: PROJECT TRACKING (GOOGLE SHEETS METRICS)

The following Key Performance Indicators (KPIs) shall be tracked within the corresponding Google Sheet tab:

• Engagement Rate: [____]%
• Reach/Impressions: [____]
• Conversion Goal: [____]
• Reporting Frequency: [Weekly / Monthly]

Content Calendar: Spreadsheet Template

Copy this grid into Google Sheets or Excel and use it as the working document: fill in the blank cells row by row and add more rows as needed.