Social Media Content Calendar for Instagram

SOCIAL MEDIA CONTENT STRATEGY & SCHEDULING AGREEMENT

THIS AGREEMENT (the "Agreement") is entered into this ______ day of ________, 20 (the "Effective Date"), by and between:

CLIENT: ________________________________________, with a principal place of business at ________________________________________________ (the "Client"),

AND

SERVICE PROVIDER: ________________________________________, with a principal place of business at ________________________________________________ (the "Provider").

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1. SCOPE OF SERVICES

The Provider agrees to develop, curate, and manage an Instagram Content Calendar for the Client. The specific objectives are: ________________________________________________________________________________.

2. CONTENT CALENDAR SPECIFICATIONS

The Provider shall deliver a monthly content calendar for approval by the Client no later than the ______ day of the preceding month. The calendar shall include the following metrics for each post:

3. APPROVAL AND REVISIONS

• Approval Deadline: The Client shall provide written approval or feedback on the calendar within ______ business days of receipt.
• Revision Policy: The Provider shall include up to ______ rounds of revisions per month. Additional revisions requested thereafter shall be billed at the rate of $____________ per hour.

4. COMPENSATION

The Client agrees to pay the Provider a monthly retainer of $____________, payable on the ______ day of each month. Payments shall be made via [Check/ACH/Wire Transfer] to the following account: ________________________________.

5. INTELLECTUAL PROPERTY

Upon full payment of fees, all content produced under this Agreement shall become the sole property of the Client. The Provider warrants that all provided content is original or properly licensed for commercial use.

6. TERMINATION

Either party may terminate this Agreement upon ______ days' written notice. In the event of termination, the Client shall pay for all services rendered up to the effective date of termination.

7. GOVERNING LAW

This Agreement shall be governed by the laws of the State/Province of ________________________.

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SIGNATURES

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date first written above.

CLIENT:

Signature: ___________________________ Print Name: __________________________ Title: _______________________________ Date: ________________________________

SERVICE PROVIDER:

Signature: ___________________________ Print Name: __________________________ Title: _______________________________ Date: ________________________________

Template Document: Social Media Content Calendar for Instagram

• Purpose: This procedure standardizes the creation, review, and publishing workflow for the Instagram content calendar to ensure brand consistency and timely execution.
• Document owner: [Role or team]
• Effective date: [Date]
• Version: [Version number]
• Applies to: [Team, department or process]

Roles and responsibilities

Procedure

1. Review the quarterly marketing goals to determine overarching themes for the upcoming [Month] content cycle. (Responsible: Content Strategist)
2. Draft the monthly post schedule detailing specific dates, content pillars, and media types inside the shared planning tool. (Responsible: Content Strategist)
3. Write persuasive captions, calls to action, and targeted hashtags for each scheduled feed post and story. (Responsible: Copywriter)
4. Design corresponding visual assets and short form videos according to the approved aesthetic guidelines. (Responsible: Graphic Designer)
5. Compile all finalized visual assets, captions, and scheduling details into the master draft calendar. (Responsible: Social Media Manager)
6. Send the completed draft calendar link to the client for formal review by [Date]. (Responsible: Social Media Manager)
7. Collect revision requests from the client and update captions or visuals within [Number] business days. (Responsible: Content Strategist)
8. Secure final sign off from the client before loading assets into the scheduling software. (Responsible: Social Media Manager)
9. Upload all approved posts and stories into the designated social media management tool. (Responsible: Social Media Manager)
10. Monitor published posts for the first [Number] hours to respond to user comments and assess performance. (Responsible: Social Media Manager)

Records and revision

• Prepared by: [Full name]
• Reviewed by: [Full name]
• Date completed: [Date]
• Signature: ______________________
• Date signed: [Date]