Social Media Content Calendar 2025 India

SOCIAL MEDIA CONTENT STRATEGY AND CALENDAR AGREEMENT: FISCAL YEAR 2025

THIS AGREEMENT (the "Agreement") is entered into this [__] day of [__________], 2025, by and between:

THE CLIENT: [__________________________________________________], with its principal place of business located at [__________________________________________________] (hereinafter referred to as the "Client").

AND

THE SERVICE PROVIDER: [__________________________________________________], with its principal place of business located at [__________________________________________________] (hereinafter referred to as the "Provider").

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1. SCOPE OF SERVICES

The Provider agrees to develop, manage, and execute the social media content strategy for the Client for the period commencing [__________] and terminating [__________]. Services include content creation, scheduling, community management, and performance reporting across the following platforms: [__________________________________________________].

2. 2025 CONTENT CALENDAR FRAMEWORK

The parties hereby agree to the following operational parameters for the 2025 calendar year:

3. FINANCIAL TERMS

In consideration for the services provided, the Client agrees to pay the Provider a monthly retainer of [____________________] (INR), payable on or before the [__] day of each month. Any additional costs for paid advertising (Meta/Google/LinkedIn Ads) shall be approved in writing by the Client and billed separately at a rate of [__________] above actual spend.

4. INTELLECTUAL PROPERTY & COMPLIANCE

All content produced under this Agreement shall remain the property of [__________]. The Provider warrants that all content created shall comply with the Advertising Standards Council of India (ASCI) guidelines and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

5. TERMINATION

Either party may terminate this agreement by providing [__] days of written notice. In the event of termination, the Client shall pay for all services rendered up to the date of termination.

6. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of India. Any disputes arising hereunder shall be subject to the exclusive jurisdiction of the courts in [____________________], India.

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SIGNATURES

IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

FOR THE CLIENT:

Signature: __________________________ Name: [__________________________] Title: [__________________________] Date: [__________________________]

FOR THE SERVICE PROVIDER:

Signature: __________________________ Name: [__________________________] Title: [__________________________] Date: [__________________________]

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Document Version: 2025.01-IN

Template Document: Social Media Content Calendar 2025 India

• Purpose: This procedure establishes the operational workflow for planning, creating, approving, and publishing social media content across regional platforms for the Indian market during fiscal year [Year].
• Document owner: [Role or team]
• Effective date: [Date]
• Version: [Version number]
• Applies to: [Team, department or process]

Roles and responsibilities

Procedure

1. Conduct an initial strategy alignment meeting with [Client Name] to define campaign goals for the Indian market by [Date]. (Responsible: [Content Strategist])
2. Compile a comprehensive list of national holidays, cultural festivals, and regional events for the upcoming quarter by [Date]. (Responsible: [Content Strategist])
3. Draft the monthly social media content calendar outlining post themes, formats, and target publication dates by [Date]. (Responsible: [Content Strategist])
4. Create culturally relevant captions and accompanying text in [Language] for each scheduled post by [Date]. (Responsible: [Copywriter])
5. Design visual graphics, short form videos, and carousel assets matching the approved brand style guide by [Date]. (Responsible: [Graphic Designer])
6. Assemble the completed content package and submit it to the client portal for review by [Date]. (Responsible: [Social Media Manager])
7. Collect revision requests and feedback from the client stakeholder by [Date]. (Responsible: [Client Reviewer])
8. Implement requested edits and secure final sign off from the client prior to campaign launch by [Date]. (Responsible: [Social Media Manager])
9. Schedule approved posts using the designated publishing tool [Tool Name] for optimal daily audience engagement times by [Date]. (Responsible: [Social Media Manager])
10. Monitor post performance metrics and generate the monthly analytics report for the client by [Date]. (Responsible: [Social Media Manager])

Records and revision

• Prepared by: [Full name]
• Reviewed by: [Full name]
• Date completed: [Date]
• Signature: ______________________
• Date signed: [Date]