Influencer Agency Contract Template

INFLUENCER MANAGEMENT AND REPRESENTATION AGREEMENT

Document Control

• Effective Date: [Date]
• Version: 1.0
• Jurisdiction: [State/Country]
• Scope: Exclusive Talent Representation / Marketing Services

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LEGAL DISCLAIMER

NOTICE: This document constitutes a template for general informational purposes only and does not constitute formal legal advice or create an attorney-client relationship. Influencer marketing is subject to evolving FTC guidelines, local consumer protection statutes, and international digital commerce regulations. It is mandatory to have this document reviewed by qualified legal counsel licensed in your jurisdiction to ensure compliance with specific employment/independent contractor classification laws and platform-specific terms of service.

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1. PARTIES

This Agreement is entered into by and between: [Agency Name], a [Entity Type] organized under the laws of [Jurisdiction], with its principal place of business at [Address] ("Agency"), and [Influencer Full Legal Name], an individual/entity located at [Address] ("Influencer").

2. DEFINITIONS

• "Services": Development, production, and distribution of social media content as specified in individual Statements of Work (SOW).
• "Brand Partners": Third-party entities contracting for Influencer’s promotional services.
• "Gross Revenue": Total compensation paid by Brand Partners, inclusive of fees, expenses, and usage rights.

3. TERM AND TERMINATION

• Term: This Agreement shall commence on [Date] and continue for a period of [Number] months/years (the "Term").
• Termination: Either party may terminate with [Number] days’ written notice for material breach. Agency may terminate immediately for conduct deemed injurious to the brand’s reputation.

4. AGENCY SERVICES AND COMPENSATION

• Representation: Agency shall act as the exclusive representative for Influencer regarding [Platforms/Channels].
• Commission: Influencer shall pay Agency a commission of [Percentage]% of all Gross Revenue generated through Agency-sourced leads or during the Term.
• Payment Terms: Payments shall be disbursed to Influencer within [Number] business days of receipt of funds from Brand Partners.

5. INFLUENCER OBLIGATIONS

• Compliance: Influencer shall adhere to all FTC disclosure requirements (e.g., #ad, #sponsored) and platform Community Guidelines.
• Content Quality: Influencer warrants that all content is original, does not infringe on third-party intellectual property, and adheres to Brand Partner’s creative briefs.
• Exclusivity: Influencer shall not engage in competing brand campaigns without Agency’s prior written consent.

6. INTELLECTUAL PROPERTY (IP)

• Ownership: Subject to Brand Partner agreements, Influencer retains copyright in content, but grants Agency and Brand Partners a perpetual, irrevocable, royalty-free license to use, reproduce, and distribute content for marketing purposes as defined in specific SOWs.

7. CONFIDENTIALITY & NON-DISCLOSURE

• Parties agree to protect all proprietary business information, financial terms, and campaign strategy details. This obligation survives termination for a period of [Number] years.

8. INDEMNIFICATION & LIABILITY

• Influencer shall indemnify Agency against any claims, damages, or liabilities arising from Influencer’s breach of warranties, negligence, or unauthorized promotional activities.

9. GOVERNING LAW & DISPUTE RESOLUTION

• This Agreement is governed by the laws of [Jurisdiction]. Disputes shall be resolved via binding arbitration administered by [Arbitration Body] in [City/County].

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EXECUTION BLOCK

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.

For: [Agency Name] Signature: __________________________ Printed Name: _______________________ Title: ______________________________ Date: _______________________________

For: [Influencer Name] Signature: __________________________ Printed Name: _______________________ Title: ______________________________ Date: _______________________________

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STEP-BY-STEP EXECUTION GUIDE

1. Drafting: Populate all bracketed fields. Ensure the "Commission" percentage reflects market standards (typically 10–30%).
2. Due Diligence: Perform a background check on the Influencer’s history regarding platform policy violations (shadow-bans, copyright strikes) before final signing.
3. Digital Signature: Use an e-signature platform (DocuSign, HelloSign) that provides an audit trail of the IP address and time-stamp of both signatories.
4. Counter-Signing: Ensure the Agency signs last to trigger the official start date and record the effective commencement of exclusivity.
5. Storage: Store the executed PDF in a secure, encrypted cloud environment (e.g., SharePoint, Google Drive with restricted permissions).
6. Enforcement: Maintain a ledger for every SOW (Statement of Work) signed under this Master Agreement. The Master Agreement governs the relationship; the SOW governs the specific campaign deliverables and payouts.