Church Social Media Content Calendar Template

CHURCH SOCIAL MEDIA CONTENT CALENDAR AND STRATEGY AGREEMENT

DOCUMENT ID: [___________]
EFFECTIVE DATE: [___________]

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I. PARTY INFORMATION

This Social Media Content Calendar is established by and between:

Church/Organization Name: [________________________________________________]
Address: [________________________________________________]
Primary Contact (Admin): [________________________________________________]

Content Manager/Ministry Lead: [________________________________________________]
Department/Ministry: [________________________________________________]

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II. STRATEGIC OBJECTIVES

The purpose of this calendar is to align digital communications with the ecclesiastical and community outreach goals of [Church Name].

• Primary Goal: [e.g., Evangelism, Membership Engagement, Event Promotion]
• Target Audience: [e.g., Youth, Young Families, Senior Ministry, General Public]
• Platform Focus: [ ] Facebook [ ] Instagram [ ] X (Twitter) [ ] YouTube [ ] Other: _______

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III. WEEKLY CONTENT CALENDAR TEMPLATE

For the period of [Start Date] to [End Date]

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IV. OPERATIONAL PROTOCOLS

1. Approval Process: All content containing theological assertions or public statements must be reviewed by [Name/Title of Pastor or Reviewer] no later than [Number] hours prior to publication.
2. Copyright Compliance: All imagery, music, and video content must be verified as public domain, properly licensed (License ID: [___________]), or created in-house by the Ministry.
3. Community Engagement: Responses to comments or direct messages shall be handled according to the church’s "Digital Pastoral Care Policy" established on [Date].
4. Crisis Management: In the event of a social media controversy or negative engagement, the Content Manager shall immediately notify [Official/Committee Name] and pause all scheduled posts.

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V. MEASUREMENT AND ANALYTICS

The efficacy of this calendar will be evaluated on a [Monthly/Quarterly] basis using the following Key Performance Indicators (KPIs):

• Reach/Impressions: [Target Number]
• Engagement Rate: [Target Percentage]
• Conversion (Sign-ups/Attendance): [Target Number]

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VI. AUTHORIZATION AND SIGNATURES

By signing below, the parties acknowledge the commitment to the theological integrity, professional presentation, and administrative consistency of the Church’s digital presence.

Church Representative (Senior Pastor/Board Chair):

Signature: ___________________________ Date: [___________]

Printed Name: [________________________________]

Social Media/Communications Lead:

Signature: ___________________________ Date: [___________]

Printed Name: [________________________________]

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End of Document

Template Document: Church Social Media Content Calendar Template

• Scope: This document covers the planning, creation, and approval process for all social media content published by the [Ministry Name] team.

• Document owner: [Role or team]

• Effective date: [Date]

• Version: [Version number]

• Applies to: [Team, department or process]

Procedure

1. Review the monthly ministry calendar to identify upcoming events, sermon series, and community outreach initiatives (Responsible: Content Manager).
2. Populate the weekly content calendar template with specific post topics, target platforms, and desired publication times (Responsible: Content Manager).
3. Draft the visual assets and written captions for each scheduled post according to the church brand guidelines (Responsible: Content Creator).
4. Upload all draft content into the [Software Tool Name] for internal review (Responsible: Content Creator).
5. Review all drafted posts for theological accuracy, tone, and grammatical correctness (Responsible: Ministry Lead).
6. Provide final approval or request specific edits for each post within [Number] hours of the review request (Responsible: Ministry Lead).
7. Schedule the approved content to go live on all designated social media platforms (Responsible: Content Manager).
8. Monitor the comment sections of published posts to ensure community engagement remains respectful and supportive (Responsible: Social Media Moderator).
9. Respond to direct messages and public inquiries within [Number] business hours (Responsible: Social Media Moderator).
10. Archive all high-performing content assets in the [Folder Name] for future reference (Responsible: Content Manager).

Records and revision

• Prepared by: [Full name]
• Reviewed by: [Full name]
• Date completed: [Date]
• Signature: ______________________
• Date signed: [Date]