brand sponsorship agreement template

Influencer and Brand Partnership Agreement

Instructions for Use

• Fill in all bracketed fields with the specific details of your arrangement, ensuring legal names are used for both parties.
• Review the deliverables and compensation sections carefully to ensure they match the verbal agreement reached between the parties.
• Once completed, both parties must sign and date the document before any content is produced or payments are exchanged.

Parties & Definitions

This Agreement is entered into on [Date] by and between:

Sponsor: [Full Legal Name of Company], with a principal place of business at [Company Address] ("Sponsor").

Influencer/Partner: [Full Legal Name of Individual or Entity], with a principal place of business/residence at [Partner Address] ("Partner").

Definitions:

• "Content" means the photos, videos, copy, or other media created by Partner for this campaign.
• "Platforms" means [List social media channels, e.g., Instagram, YouTube, TikTok].
• "Campaign Period" means the period beginning [Start Date] and ending [End Date].

Operative Clauses

1. Deliverables: Partner agrees to create and post the following Content on the Platforms:

   • [Number] Feed Posts
   • [Number] Stories (with link-in-bio or swipe-up)
   • [Number] Video/Reels
   • Other: [Description of additional deliverables]

2. Compensation: Sponsor shall pay Partner a total fee of $[Amount]. Payment shall be made via [Payment Method] within [Number] days of [Completion of deliverables/Execution of agreement].

3. Content Approval: Partner shall submit all Content to Sponsor for review at least [Number] days prior to publication. Sponsor reserves the right to request reasonable edits to ensure brand alignment.

4. Compliance: Partner agrees to comply with all applicable laws, including Federal Trade Commission (FTC) guidelines regarding the disclosure of paid partnerships (e.g., using #ad or #sponsored).

5. Intellectual Property: Partner grants Sponsor a non-exclusive, perpetual, royalty-free license to use, reproduce, and distribute the Content for marketing and promotional purposes. Partner retains ownership of the underlying creative work.

6. Exclusivity: During the Campaign Period, Partner agrees not to promote any direct competitors of Sponsor, specifically: [List competitor names or "None"].

7. Termination: Either party may terminate this agreement with [Number] days' written notice. If terminated by Sponsor without cause, Sponsor shall pay for all work completed up to the date of termination.

8. Governing Law: This agreement shall be governed by the laws of the State of [State Name].

Signature & Acknowledgment

Sponsor Signature: __________ Printed Name: [Name] Title: [Title] Date: [Date]

Partner Signature: __________ Printed Name: [Name] Title: [Title] Date: [Date]

Legal Disclaimer: This document is a general framework and does not constitute formal legal advice. Laws regarding influencer marketing, intellectual property, and contract enforceability vary by jurisdiction. You should consult with qualified legal counsel to ensure this agreement complies with local regulations and addresses your specific business needs.