brand ambassador agreement template word

Influencer and Brand Ambassador Services Agreement

Instructions for Use

• Fill in all bracketed fields with the appropriate legal names, specific campaign details, and compensation structures.
• Ensure that the "Scope of Services" section is updated for every new project to clearly define the deliverables, platforms, and posting schedules.
• Once completed, both parties should sign and date the document; maintain a digital copy in your contract management system for audit purposes.

1. Parties and Definitions

This Agreement is entered into on [Date] by and between: Company: [Company Name], a [State/Jurisdiction] corporation with its principal place of business at [Company Address] ("Company"). Ambassador: [Full Legal Name], an individual residing at [Ambassador Address] ("Ambassador").

Definitions:

• "Content" means all photos, videos, captions, and stories created by Ambassador for the Company.
• "Term" means the period beginning on [Start Date] and ending on [End Date].
• "Platform" means [e.g., Instagram, TikTok, YouTube, Blog] and any other social media channels agreed upon in writing.

2. Services and Deliverables

Ambassador agrees to provide the following services:

• [Deliverable 1, e.g., 3 Instagram Stories and 1 Feed Post]
• [Deliverable 2, e.g., 60-second product review video]
• [Deliverable 3, e.g., Inclusion of tracking link in bio]

3. Compensation

Company shall pay Ambassador a total fee of $[Amount] for the services rendered. Payment shall be made via [Check/ACH/Wire] within [Number] days of [Completion of Services/Submission of Invoice].

4. Ownership and Intellectual Property

All Content created by Ambassador under this Agreement shall be considered "work made for hire." The Company shall own all right, title, and interest in and to the Content, including all copyrights and intellectual property rights therein. Ambassador hereby assigns any rights they may retain in the Content to the Company.

5. Compliance and FTC Disclosure

Ambassador agrees to comply with all applicable laws, including the Federal Trade Commission (FTC) guidelines regarding endorsements. Ambassador must clearly and conspicuously disclose their relationship with the Company in every piece of Content using tags such as #ad, #sponsored, or "Paid Partnership with [Company Name]."

6. Termination

Either party may terminate this Agreement with [Number] days' written notice. In the event of a material breach, the non-breaching party may terminate the Agreement immediately upon written notice.

7. Confidentiality

Ambassador shall not disclose any non-public information regarding the Company’s business, products, or future marketing strategies learned during the term of this Agreement.

8. Relationship of the Parties

Ambassador is an independent contractor, not an employee. Ambassador is responsible for all taxes, withholdings, and insurance requirements associated with their earnings.

9. Governing Law

This Agreement shall be governed by the laws of the State of [State]. Any disputes arising under this Agreement shall be resolved in the courts located in [County, State].

Signature and Acknowledgment

Company Representative: Signature: __________ Printed Name: __________ Title: __________ Date: __________

Ambassador: Signature: __________ Printed Name: __________ Title: __________ Date: __________

Legal Disclaimer: This document is a general framework intended for informational purposes only. It does not constitute legal advice. You should consult with a qualified attorney in your jurisdiction to ensure this contract meets specific legal requirements and protects your interests.